Unit 7 to 10 (Karin Brunswick)

Persuade someone to buy a product

Persuasion means giving users the information they need to make an informed choice.

1.    Show what others are doing

People feel reassured and often make decisions based upon what other people are up to - the assumption being that they possess more knowledge or are better informed than they are.

2. Show user-generated reviews

User-generated reviews can have a massive influence on peoples' buying decisions.

3. Show scarcity of products

People want what they think they can't have and social psychology would indicate that loss is a more powerful emotion than gain.

4. Persuade with pictures & videos

Imagery is a very persuasive tool in increasing product sales especially for high value and luxury goods, so be sure to provide good quality images of products.

5. Cross- and up-sell

Once people have committed to a purchase, persuading them to buy more becomes easier as one foot is already in the door. The same applies online too.

6. Show authority

The principle of authority states that we're more easily persuaded by those with authority.

Unit 8 chapter4

Describe care for elderly

Care assistants provide practical day to day help with the care of an elderly person. Good care assistants will also be watchful of your needs as the primary carer. Care assistants will:

- Get to know the elderly person that they are caring for and understand their needs
- Provide assistance with daily personal care such as washing, dressing, using the toilet and meal times
- Do general tasks around the house like cleaning, washing and preparing light meals

- Offer help with personal interests such as letter writing
- Provide advice to the primary carer on how to look after the elderly person
* Liaise with healthcare professionals on matters concerning the elderly person's health
* Help organise outings and other recreational activities.
Unit 9 Chapter 2
Present a theory about a past event
The Bermuda Triangle
The "Bermuda Triangle" or "Devil's Triangle" is an imaginary area located off the southeastern Atlantic coast of the United States of America, which is noted for a supposedly high incidence of unexplained disappearances of ships and aircraft. The apexes of the triangle are generally believed to be Bermuda; Miami, Florida; and San Juan, Puerto Rico. The US Board of Geographic Names does not recognize the Bermuda Triangle as an official name. The US Navy does not believe the Bermuda Triangle exists. It is reported that Lloyd's of London, the world's leading market for specialist insurance, does not charge higher premiums for vessels transiting this heavily traveled area.
A significant factor with regard to missing vessels in the Bermuda Triangle is a strong ocean current called the Gulf Stream. It is extremely swift and turbulent and can quickly erase evidence of a disaster. The weather also plays its role. Prior to the development of telegraph, radio and radar, sailors did not know a storm or hurricane was nearby until it appeared on the horizon. For example, the Continental Navy sloop Saratoga was lost off the Bahamas in such a storm with all her crew on 18 March 1781. Many other US Navy ships have been lost at sea in storms around the world. Sudden local thunder storms and water spouts can sometimes spell disaster for mariners and air crews. Finally, the topography of the ocean floor varies from extensive shoals around the islands to some of the deepest marine trenches in the world. With the interaction of the strong currents over the many reefs the topography of the ocean bottom is in a state of flux and the development of new navigational hazards can sometimes be swift.

Unit 10 chapter 1
Explain the benefits of leisure activities
There are many  benefits of leisure and recreation activities.
Helps combat stress the opportunity for mild exercise and mediation upon natural beauty. Wilderness experiences are available in some locations. Some of leisure activities are:
Hobbies
Exercise
Sports
Gardening
Crafts
Health
Coping
Family Bonding